We're here to be the shield that helps you face life’s uncertainties with confidence.
Our Mission
At Purple Shield Insurance, we believe great coverage starts with great connection. Born from a shared passion, years of experience, and a calling we couldn’t ignore, my husband and I created this company as a reflection of our deepest values—faith, family, and legacy.
Since the beginning of our relationship, we've dreamed of building a business together that would serve others with the same integrity, efficiency, and care we expect when seeking insurance services for ourselves. After nearly a decade of growing together in marriage and in our careers, God led us to take the leap—uniting our professional paths with a shared mission and purpose.
Now, through Purple Shield Insurance, we offer personalized, transparent insurance solutions that empower our clients to make confident, informed decisions. Whether you’re protecting your family, your home, or your business, we’re here to shield what matters most—with knowledge, kindness, and unwavering integrity.
Family. Faith. Insurance—Meet Dominique & Noah.
Dominique Haffery
Dominique is the co-founder of Purple Shield Insurance and a passionate advocate for doing insurance the right way—with integrity, compassion, and a personal touch. With over a decade of experience in the industry, she’s built a reputation for going above and beyond to educate and empower her clients. From breaking down coverage changes to helping people save money or secure stronger protection, Dominique approaches every conversation with heart and transparency.
Her love for the industry runs deep. She actively serves on multiple national insurance councils—including Openly, Encompass, and National General (an Allstate Company)—where she collaborates with product leaders to improve pricing, policies, and coverage offerings across the country. She also brings her passion for education into the classroom, serving as a professor of insurance at Grand Canyon University both in person and online.
For Dominique, insurance isn’t just a career—it’s a calling. Co-founding Purple Shield alongside her husband, Noah, has been the fulfillment of a dream they’ve shared since the earliest days of their relationship. Together, they’re building a business rooted in faith, family, and legacy—one that reflects the values they live by and the level of service they believe every client deserves.
Outside of work, Dominique is just as intentional with her time. She cherishes simple date nights and long walks with her husband, playing sports in the backyard with her son, sushi outings with her mom, playing dolls with her daughter, and deep conversations with her teenager. She and her family attend Sun Valley Community Church and are active in a small group each week. When she’s not hosting a meal or trying a new recipe, you can find her at Orange Theory, reading for book club, or soaking up laughs around a backyard fire. An entrepreneur at heart, Dominique believes in creating a life of purpose, building a legacy her children can be proud of, and always answering the call—whether it’s from a client or her kids.
Noah Haffery
With over 12 years of experience in the finance and insurance industry, Noah Haffery brings strategic leadership and deep industry knowledge to Purple Shield Insurance. He began his career in 2012 with Northwestern Mutual Wealth Management, where he served as a Financial Advisor and held multiple director roles focused on organizational growth and development.
In his current role as Chief Development Officer at ASNOA (the Agent Support Network of America), Noah supports and strengthens relationships with affiliates and insurance carriers nationwide. He’s known for his ability to foster connection across the industry, lead through collaboration, and guide teams toward sustainable growth.
Co-founding Purple Shield Insurance with his wife, Dominique, marked a powerful turning point in his career—one rooted in faith, family, and a shared dream to build something lasting. Their mission is simple: to serve others with the same integrity, efficiency, and care they would expect for their own family. Through personalized service and a transparent approach, Noah is passionate about helping individuals and families protect what matters most.
Outside of work, Noah resides in Chandler, Arizona, with Dominique and their three children. He finds joy in being a present husband and father, whether it's coaching a backyard game, enjoying quiet date nights, or spending quality time with loved ones around the dinner table.
Let’s protect what matters most—together.
Our mission is rooted in faith, family, and doing the right thing—every time. If you’re looking for coverage you can trust and a team who genuinely cares, schedule your free consultation today. We’d be honored to serve you.